The Most Powerful Element In Advertising Is

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

Word Of Mouth Is The Best Medium Of All.

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

A Principle Isn't A Principle Until It Costs You Something.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.