The Most Powerful Element In Advertising Is

The Most Powerful Element In Advertising Is The Truth.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

In Advertising, Not To Be Different Is Virtually Suicidal.

The Difference Between The Forgettable And The Enduring Is Artistry.