Word Of Mouth Is The Best Medium

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

The Difference Between The Forgettable And The Enduring Is Artistry.

I Warn You Against Believing That Advertising Is A Science.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

Nothing Is So Powerful As An Insight Into Human Nature... What Compulsions Drive A Man, What Instincts Dominate His Action. If You Know These Things Abut A Person, You Can Touch Him At The Core Of His Being.