Word Of Mouth Is The Best Medium

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.