Word Of Mouth Is The Best Medium

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.