Word Of Mouth Is The Best Medium

In Communications, Familiarity Breeds Apathy.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.