Word Of Mouth Is The Best Medium

The Difference Between The Forgettable And The Enduring Is Artistry.

Our Job Is To Bring The Dead Facts To Life.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

You Have To Live With Your Product, You Have To Know It Through And Through, You Have To Look At It, Understand It, Love It Then, And Only Then, You Can Crystallize In One Clear Thought, One Single Theme, What Must Be Conveyed About The Product To The Consumer.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.