Advertising Doesn't Create A Product Advantage. It

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

Today's Smartest Advertising Style Is Tomorrow's Corn.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

The World Has Progressed To The Point Where It's Most Powerful Force Is Public Opinion. And I Believe That In This World It Is Not The Great Book Or Epic Play, As Once Was The Case, That Will Shape That Opinion, But Those Who Understand Mass Media And The Techniques Of Mass Persuasion...we Must Not Just Believe In What We Sell. We Must Sell What We Believe In. And We Must Pour A Vast Energy Into Those Causes.