Rules Are What The Artist Breaks; The

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

I Warn You Against Believing That Advertising Is A Science.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.