You're Not Going To Make Hemingway Better

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

Part Of Company Culture Is Path-dependent. It’s The Lessons You Learn Along The Way.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.