Not The Outcome Any Of Us Wanted.

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

You're Not Going To Make Hemingway Better By Adding Animations.

I’m A Big Fan Of All-you-can-eat Plans, Because They’re Simpler For Customers.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.