People Don't Want Gadgets, They Want Services.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

People Don't Want Gadgets, They Want Services.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

My Own View Is That Every Company Requires A Long-term View.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.