If You Do Build A Great Experience,

It’s Very Important For Entrepreneurs To Be Realistic. So If You Believe On That First Day While You’re Writing The Business Plan That There’s A 70 Percent Chance That The Whole Thing Will Fail, Then That Kind Of Relieves The Pressure Of Self-doubt.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.

Word Of Mouth Is Very Powerful.