I Went To Princeton Specifically To Study

I'm Skeptical Of Any Mission That Has Advertisers At Its Centerpiece.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

I Like To Be Counted On.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.