You Don't Choose Your Passions; Your Passions

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

Our Garage Was Basically Science Fair Central.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

Strip Malls Are History.

We Are Pioneers And The History Of Pioneers Is Not That Good.