And I Still Buy Books At B&n,

I Think That, Ah, I'm A Very Goofy Sort Of Person In Many Ways.

If You Decide That You're Going To Do Only The Things You Know Are Going To Work, You're Going To Leave A Lot Of Opportunity On The Table.

When You Receive Criticism From Well-meaning People, It Pays To Ask, ‘are They Right?’ And If They Are, You Need To Adapt What They’re Doing. If They’re Not Right, If You Really Have Conviction That They’re Not Right, You Need To Have That Long-term Willingness To Be Misunderstood. It’s A Key Part Of Invention.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Our Garage Was Basically Science Fair Central.