There Is Very Little Evidence That We

New Product And New Types Of Service Are Generated, Not By Asking The Consumer, But By Knowledge, Imagination, Innovation, Risk, Trial And Error On The Part Of The Producer, Backed By Enough Capital To Develop The Product Or Service And To Stay In Business During The Learn Months Of Introduction.

It Is Management's Job To Direct The Efforts Of All Components Toward The Aim Of The System. The First Step Is Clarification: Everyone In The Organization Must Understand The Aim Of The System, And How To Direct His Efforts Toward It. Everyone Must Understand The Damage And Loss To The Whole Organization From A Team That Seeks To Become A Selfish, Independent, Profit Center.

Managers Don't Like Giving Appraisals, And Employees Don't Like Getting Them. Perhaps They're Not Liked Because Both Parties Suspect What The Evidence Has Proved For Decades: Traditional Performance Appraisals Don't Work.

No One Can Measure The Loss Of Business That May Arise From A Defective Item That Goes Out To A Customer.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.