The Heart Of Change Is In The

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.

Commercial Organisations That Operate Responsibly Have Benefitted By Increased Revenues Of 682% Compared To 166% For Those That Don't

Great Communicators Have An Appreciation For Positioning. They Understand The People They're Trying To Reach And What They Can And Can't Hear. They Send Their Message In Through An Open Door Rather Than Trying To Push It Through A Wall.

Tradition Is A Very Powerful Force.

The Central Issue Is Never Strategy, Structure, Culture, Or Systems. The Core Of The Matter Is Always About Changing The Behavior Of People.