The Heart Of Change Is In The

Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.

Good Communication Does Not Mean That You Have To Speak In Perfectly Formed Sentences And Paragraphs. It Isn't About Slickness. Simple And Clear Go A Long Way.

Overcoming Complacency Is Crucial At The Start Of Any Change Process, And It Often Requires A Little Bit Of Surprise, Something That Grabs Attention At More Than An Intellectual Level. You Need To Surprise People With Something That Disturbs Their View That Everything Is Perfect.

Great Leaders Motivate Large Groups Of Individuals To Improve The Human Condition.