Leadership Produces Change. That Is Its Primary

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.

Great Leadership Does Not Mean Running Away From Reality. Sometimes The Hard Truths Might Just Demoralize The Company, But At Other Times Sharing Difficulties Can Inspire People To Take Action That Will Make The Situation Better.

In A Change Effort, Culture Comes Last, Not First.

Leaders Establish The Vision For The Future And Set The Strategy For Getting There; They Cause Change. They Motivate And Inspire Others To Go In The Right Direction And They, Along With Everyone Else, Sacrifice To Get There.

This Is True Even In Organizations That Are Very Focused On Analysis And Quantitative Measurement, Even Among People Who Think Of Themselves As Smart In An Mba Sense. In Highly Successful Change Efforts, People Find Ways To Help Others See The Problems Or Solutions In Ways That Influence Emotions, Not Just Thought.