Never Underestimate The Power Of The Mind

People Change What They Do Less Because They Are Given An Analysis That Shifts Their Thinking Than Because They Are Shown A Truth That Influences Their Feelings.

Over The Years I Have Become Convinced That We Learn Best - And Change - From Hearing Stories That Strike A Chord Within Us ... Those In Leadership Positions Who Fail To Grasp Or Use The Power Of Stories Risk Failure For Their Companies And For Themselves.

Producing Major Change In An Organization Is Not Just About Signing Up One Charismatic Leader. You Need A Group - A Team - To Be Able To Drive The Change. One Person, Even A Terrific Charismatic Leader, Is Never Strong Enough To Make All This Happen.

Neurologists Say That Our Brains Are Programmed Much More For Stories Than For Abstract Ideas. Tales With A Little Drama Are Remembered Far Longer Than Any Slide Crammed With Analytics.

In Terms Of Getting People To Experiment More And Take More Risk, There Are At Least Three Things That Immediately Come To My Mind. Number One, Of Course, Is Role-modeling It Yourself. Number Two Is When People Take Intelligent, Smart Risks And Yet It Doesn't Work Out, Not Shooting Them. And Number Three, Being Honest With Yourself. If The Culture You Have Is Radically Different From An Experiment And Take-risk Culture, Then You Have A Big Change You Going To Have To Make—and No Little Gimmicks Are Going To Do It For You.