Great Communicators Have An Appreciation For Positioning.

People Are More Inclined To Be Drawn In If Their Leader Has A Compelling Vision. Great Leaders Help People Get In Touch With Their Own Aspirations And Then Will Help Them Forge Those Aspirations Into A Personal Vision.

Never Underestimate The Magnitude Of The Power Of The Forces That Reinforce The Status Quo.

Commercial Organisations That Operate Responsibly Have Benefitted By Increased Revenues Of 682% Compared To 166% For Those That Don't

In Terms Of Getting People To Experiment More And Take More Risk, There Are At Least Three Things That Immediately Come To My Mind. Number One, Of Course, Is Role-modeling It Yourself. Number Two Is When People Take Intelligent, Smart Risks And Yet It Doesn't Work Out, Not Shooting Them. And Number Three, Being Honest With Yourself. If The Culture You Have Is Radically Different From An Experiment And Take-risk Culture, Then You Have A Big Change You Going To Have To Make—and No Little Gimmicks Are Going To Do It For You.

Leaders Establish The Vision For The Future And Set The Strategy For Getting There; They Cause Change. They Motivate And Inspire Others To Go In The Right Direction And They, Along With Everyone Else, Sacrifice To Get There.