Rational Behavior Requires Theory. Reactive Behavior Requires

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.

People Need To Know How Their Job Contributes.

No One Can Measure The Loss Of Business That May Arise From A Defective Item That Goes Out To A Customer.

Whenever There Is Fear, You Will Get Wrong Figures.

Adopt A New Philosophy Of Cooperation (win-win) In Which Everybody Wins.