Our Job Is To Bring The Dead

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

Today's Smartest Advertising Style Is Tomorrow's Corn.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

It Is Insight Into Human Nature That Is The Key To The Communicator's Skill. For Whereas The Writer Is Concerned With What He Puts Into His Writings, The Communicator Is Concerned With What The Reader Gets Out Of It. He Therefore Becomes A Student Of How People Read Or Listen.

Word Of Mouth Is The Best Medium Of All.