Our Job Is To Bring The Dead

Logic And Over-analysis Can Immobilise And Sterilize An Idea. It's Like Love. The More You Analyse It, The More It Disappears.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Don't Confuse Good Taste With The Absence Of Taste.

In Communications, Familiarity Breeds Apathy.