No Vision Issue Today Is Bigger Than

Great Communicators Have An Appreciation For Positioning. They Understand The People They're Trying To Reach And What They Can And Can't Hear. They Send Their Message In Through An Open Door Rather Than Trying To Push It Through A Wall.

This Is True Even In Organizations That Are Very Focused On Analysis And Quantitative Measurement, Even Among People Who Think Of Themselves As Smart In An Mba Sense. In Highly Successful Change Efforts, People Find Ways To Help Others See The Problems Or Solutions In Ways That Influence Emotions, Not Just Thought.

If The Culture You Have Is Radically Different From An 'experiment And Take-risk' Culture, Then You Have A Big Change You Going To Have To Make - And No Little Gimmicks Are Going To Do It For You.

Over The Years I Have Become Convinced That We Learn Best - And Change - From Hearing Stories That Strike A Chord Within Us ... Those In Leadership Positions Who Fail To Grasp Or Use The Power Of Stories Risk Failure For Their Companies And For Themselves.

A Leader Needs Enough Understanding To Fashion An Intelligent Strategy.