Great Leaders Understand That Historical Success Tends

We See, We Feel, We Change.

This Is True Even In Organizations That Are Very Focused On Analysis And Quantitative Measurement, Even Among People Who Think Of Themselves As Smart In An Mba Sense. In Highly Successful Change Efforts, People Find Ways To Help Others See The Problems Or Solutions In Ways That Influence Emotions, Not Just Thought.

Valued Achievements Connect To People At A Deeper Level—and A Deeper Level Can Change Behavior That Is Generally Very Difficult To Change.

Complacency Is Almost Always The Product Of Success Or Perceived Success

Great Communicators Have An Appreciation For Positioning. They Understand The People They're Trying To Reach And What They Can And Can't Hear. They Send Their Message In Through An Open Door Rather Than Trying To Push It Through A Wall.