Great Leaders Understand That Historical Success Tends

People Change What They Do Less Because They Are Given An Analysis That Shifts Their Thinking Than Because They Are Shown A Truth That Influences Their Feelings.

One Of The Most Common Ways To Overcome Resistance To Change Is To Educate People About It Beforehand. Communication Of Ideas Helps People See The Need For And The Logic Of A Change. The Education Process Can Involve One-on-one Discussions, Presentations To Groups, Or Memos And Reports.

Good Communication Does Not Mean That You Have To Speak In Perfectly Formed Sentences And Paragraphs. It Isn't About Slickness. Simple And Clear Go A Long Way.

Valued Achievements Connect To People At A Deeper Level—and A Deeper Level Can Change Behavior That Is Generally Very Difficult To Change.

Great Leadership Does Not Mean Running Away From Reality. Sometimes The Hard Truths Might Just Demoralize The Company, But At Other Times Sharing Difficulties Can Inspire People To Take Action That Will Make The Situation Better.