Great Leaders Understand That Historical Success Tends

Commercial Organisations That Operate Responsibly Have Benefitted By Increased Revenues Of 682% Compared To 166% For Those That Don't

A Culture Truly Changes Only When A New Way Of Operating Has Been Shown To Succeed Over Some Minimum Period Of Time.

Without Credible Communication, And A Lot Of It, The Hearts And Minds Of Others Are Never Captured.

Overcoming Complacency Is Crucial At The Start Of Any Change Process, And It Often Requires A Little Bit Of Surprise, Something That Grabs Attention At More Than An Intellectual Level. You Need To Surprise People With Something That Disturbs Their View That Everything Is Perfect.

Leadership Is About Setting A Direction. It's About Creating A Vision, Empowering And Inspiring People To Want To Achieve The Vision, And Enabling Them To Do So With Energy And Speed Through An Effective Strategy. In Its Most Basic Sense, Leadership Is About Mobilizing A Group Of People To Jump Into A Better Future.