In The Final Analysis, Change Sticks When

Valued Achievements Connect To People At A Deeper Level—and A Deeper Level Can Change Behavior That Is Generally Very Difficult To Change.

Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.

Good Communication Does Not Mean That You Have To Speak In Perfectly Formed Sentences And Paragraphs. It Isn't About Slickness. Simple And Clear Go A Long Way.

Without Conviction That You Can Make Change Happen, You Will Not Act, Even If You See The Vision. Your Feelings Will Hold You Back.

Without Credible Communication, And A Lot Of It, The Hearts And Minds Of Others Are Never Captured.