In The Final Analysis, Change Sticks When

Without Credible Communication, And A Lot Of It, The Hearts And Minds Of Others Are Never Captured.

Changing Behavior Is Less A Matter Of Giving People Analysis To Influence Their Thoughts Than Helping Them To See A Truth To Influence Their Feelings.

A Culture Truly Changes Only When A New Way Of Operating Has Been Shown To Succeed Over Some Minimum Period Of Time.

Never Underestimate The Magnitude Of The Power Of The Forces That Reinforce The Status Quo.

Most People Don't Lead Their Own Lives - They Accept Their Lives