In The Final Analysis, Change Sticks When

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.

Managers Are Trained To Make Incremental, Programmatic Improvements. They Aren't Trained To Lead Large-scale Change.

Good Communication Does Not Mean That You Have To Speak In Perfectly Formed Sentences And Paragraphs. It Isn't About Slickness. Simple And Clear Go A Long Way.

Valued Achievements Connect To People At A Deeper Level—and A Deeper Level Can Change Behavior That Is Generally Very Difficult To Change.

A Higher Rate Of Urgency Does Not Imply Ever-present Panic, Anxiety, Or Fear. It Means A State In Which Complacency Is Virtually Absent.