Judging People Does Not Help Them.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

All Anyone Asks For Is A Chance To Work With Pride.

...a Person And An Organization Must Have Goals, Take Actions To Achieve Those Goals, Gather Evidence Of Achievement, Study And Reflect On The Data And From That Take Actions Again. Thus, They Are In A Continuous Feedback Spiral Toward Continuous Improvement. This Is What 'kaizan' Means.

We Know What We Told Him, But We Don't Know What He Heard.