When We Cooperate, Everybody Wins.

The Emphasis Should Be On Why We Do A Job.

Management Of Outcomes May Not Be Any More Than A Skill. It Does Not Require Knowledge.

Any Two People Have Different Ideas Of What Is Important.

Part Of America's Industrial Problems Is The Aim Of Its Corporate Managers. Most American Executives Think They Are In The Business To Make Money, Rather Than Products Or Service. The Japanese Corporate Credo, On The Other Hand, Is That A Company Should Become The World's Most Efficient Provider Of Whatever Product And Service It Offers. Once It Becomes The World Leader And Continues To Offer Good Products, Profits Follow.

For Quality: Stamp Out Fires, Automate, Computerize, M.b.o., Install Merit Pay, Rank People, Best Efforts, Zero Defects. Wrong!!!! Missing Ingredient: Profound Knowledge.