It May Well Be That Creativity Is

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

The Heart Of Creativity Is Discipline.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.