I Purposely Try To Hire People Who

We're A Part Of Nature. As We Destroy Nature, We Destroy Ourselves. It's A Selfish Thing To Want To Protect Nature.

Doing Risk Sports Had Taught Me Another Important Lesson: Never Exceed Your Limits. You Push The Envelope And You Live For Those Moments When You’re Right On The Edge, But You Don’t Go Over. You Have To Be True To Yourself; You Have To Know Your Strengths And Limitations And Live Within Your Means. The Same Is True For A Business. The Sooner A Company Tries To Be What It Is Not, The Sooner It Tries To ‘have It All,’ The Sooner It Will Die.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.