To Do Good, You Actually Have To

Growth Isn't Central At All, Because I'm Trying To Run This Company As If It's Going To Be Here A Hundred Years From Now. And If You Take Where We Are Today And Add 15% Growth, Like Public Companies Need To Have For Their Stock To Stay Up In Value, I'd Be A Multi-trillion-dollar Company In 40 Years. Which Is Impossible, Of Course.

Just Why Is Yosemite Climbing So Different ? Why Does It Have Techniques, Ethics And Equipment All Of Its Own ? The Basic Reason Lies In The Rock Itself. Nowhere Else In The World Is The Rock So Exfoliated, So Glacier-polished And So Devoid Of Handholds. All Of The Climbing Lines Follow Vertical Crack Systems. Every Piton Crack, Every Handhold Is A Vertical One. Special Techniques And Equipment Have Evolved Through Absolute Necessity.

We're A Part Of Nature. As We Destroy Nature, We Destroy Ourselves. It's A Selfish Thing To Want To Protect Nature.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

It's Not An Adventure Until Something Goes Wrong.