We Took Special Pride In The Fact

Surfing And Climbing Are Both Useless Sports. You Get To Be Conquistadors Of The Useless. You Climb To The Summit And There Is Nothing There. And You Could Hike To The Top From Another Direction. How You Get There Is The Important Part. It's The Same With Surfing.

There's No Difference Between A Pessimist Who Says, "oh It's Hopeless, So Don't Bother Doing Anything." And An Optimist Who Says, "don't Bother Doing Anything, It's Going To Turn Out Fine Anyways. Either Way, Nothing Happens."

The Future Of Yosemite Climbing Lies Not In Yosemite, But In Using The New Techniques In The Great Granite Ranges Of The World.

Everything We Make Pollutes. The Most Responsible Thing We Can Do Is To Make Each Product As Well As We Know How So It Lasts As Long As Possible.

Who Are Businesses Really Responsible To? Their Customers? Shareholders? Employees? We Would Argue That It’s None Of The Above. Fundamentally, Businesses Are Responsible To Their Resource Base. Without A Healthy Environment There Are No Shareholders, No Employees, No Customers And No Business.