But One Of The Things That Really

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

The Computer Industry Is Creatively Bankrupt.

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

If Something Is Not Good Enough, Stop Doing It.