Simplicity Is Not The Absence Of Clutter.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

Really Great Design Is Hard. Good Is The Enemy Of Great.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.