Simplicity Is Not The Absence Of Clutter.

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

My Father Was A Very Good Craftsman. He Made Furniture, He Made Silverware And He Had An Incredible Gift In Terms Of How You Can Make Something Yourself.

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

We Don't Do Focus Groups - That Is The Job Of The Designer.