The Best Ideas Start As Conversations.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

A Lot Of What We Are Doing Is Getting Design Out Of The Way.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.