Apple Stood For Something And Had A

One Of The Hallmarks Of The Team Is This Sense Of Looking To Be Wrong. It's The Inquisitiveness, And Sense Of Exploration. It's About Being Excited To Be Wrong, Because Then You've Discovered Something New.

If You're Not Trying To Do Something Better, Then You're Not Focused On The Customer And You'll Miss The Possibility Of Making Your Business Great.

Goal We've Always Had For Design At Apple Is To Create Solutions That Are Inevitable.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

But One Of The Things That Really Irritates Me In Products Is When I'm Aware Of Designers Wagging Their Tails In My Face.