The Nature Of Having Ideas And Creativity

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

At The Start Of The Process The Idea Is Just A Thought - Very Fragile And Exclusive. When The First Physical Manifestation Is Created Everything Changes. It Is No Longer Exclusive, Now It Involves A Lot Of People.

There's An Applied Style Of Being Minimal And Simple, And Then There's Real Simplicity. This Looks Simple, Because It Really Is.

The Defining Qualities Are About Use: Ease And Simplicity. Caring Beyond The Functional Imperative, We Also Acknowledge That Products Have A Significance Way Beyond Traditional Views Of Function.