We Shouldn't Be Afraid To Fail- If

There's No Other Product That Changes Function Like The Computer.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

If You're Not Trying To Do Something Better, Then You're Not Focused On The Customer And You'll Miss The Possibility Of Making Your Business Great.