If Something Is Not Good Enough, Stop

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

That's Just Tragic, That You Can Spend Four Years Of Your Life Studying The Design Of Three Dimensional Objects And Not Make One.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.

There Is Beauty When Something Works And It Works Intuitively.

Apple Was Very Close To Bankruptcy And To Irrelevance [but] You Learn A Lot About Life Through Death, And I Learnt A Lot About Vital Corporations By Experiencing A Non-vital Corporation. You Would Have Thought That, When What Stands Between You And Bankruptcy Is Some Money, Your Focus Would Be On Making Some Money, But That Was Not [steve Jobs’] Preoccupation. His Observation Was That The Products Weren’t Good Enough And His Resolve Was, We Need To Make Better Products. That Stood In Stark Contrast To The Previous Attempts To Turn The Company Around.