If Something Is Not Good Enough, Stop

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

Simplification Is One Of The Most Difficult Things To Do.

I Discovered At An Early Age That All I've Ever Wanted To Do Is Design.

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.