If Something Is Not Good Enough, Stop

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.

There Is Beauty When Something Works And It Works Intuitively.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

It's Very Easy To Be Different, But Very Difficult To Be Better.