The Computer Industry Is Creatively Bankrupt.

If Something Is Not Good Enough, Stop Doing It.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

The Best Ideas Start As Conversations.