The Computer Industry Is Creatively Bankrupt.

There's No Other Product That Changes Function Like The Computer.

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.