As A Kid, I Remember Taking Apart

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

With The Early Prototypes, I Held The Phone To My Ear And My Ear [would] Dial The Number. You Have To Detect All Sorts Of Ear-shapes And Chin Shapes, Skin Colour And Hairdo... That Was One Of Just Many Examples Where We Really Thought, Perhaps This Isn’t Going To Work.

If Something Is Not Good Enough, Stop Doing It.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.