Simplicity Is Really Hard.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

The Computer Industry Is Creatively Bankrupt.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!