Simplicity Is Really Hard.

What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.

We're Very Genuinely Designing The Best Products That We Can For People.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

To Design Something Really New And Innovative You Have To Reject Reason.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.