It Became An Exercise To Reduce And

Simplicity Is Not The Absence Of Clutter, That's A Consequence Of Simplicity. Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product. The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

The Computer Industry Is Creatively Bankrupt.

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.