Belief Is Easier When It Occurs Within

The Best Agencies Understood The Importance Of Routines. The Worst Agencies Were Headed By People Who Never Thought About It, And Then Wondered Why No One Followed Their Orders.

If You Tell People That They Have What It Takes To Succeed, They'll Prove You Right

Champions Don’t Do Extraordinary Things. They Do Ordinary Things, But They Do Them Without Thinking, Too Fast For The Orther Team To React. They Follow The Habits They’ve Learned.

Rather, To Change A Habit, You Must Keep The Old Cue, And Deliver The Old Reward, But Insert A New Routine.

The More You Focus, The More That Focus Becomes A Habit.