The Best Agencies Understood The Importance Of

There’s Something About It That Makes Other Good Habits Easier.

The Same Process That Makes Aa So Effective—the Power Of A Group To Teach Individuals How To Believe—happens Whenever People Come Together To Help One Another Change. Belief Is Easier When It Occurs Within A Community.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

It Is Facile To Imply That Smoking, Alcoholism, Overeating, Or Other Ingrained Patters Can Be Upended Without Real Effort. Genuine Change Requires Work And Self-understanding Of The Cravings Driving Behaviours.

Companies Aren’t Families. They’re Battlefields In A Civil War. Yet Despite This Capacity For Internecine Warfare, Most Companies Roll Along Relatively Peacefully, Year After Year, Because They Have Routines—habits—that Create Truces That Allow Everyone To Set Aside Their Rivalries Long Enough To Get A Day’s Work Done.