You Cannot Buy Your Way To Share

Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.

It's Much Easier To Spend A Lot Of Time Making Your Microphone Louder Than It Is Working On Making Your Message More Compelling.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Gifts Are Not Favors. If You Expect Something In Return, It's Not A Gift.