It's Possible That Your Next Frontier Isn't

Do The Emotional Labor Of Working On Things That Others Fear.

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

It Will Take You Less Time And Effort To Do A Thing The Difficult Way Than It Will To Buy, Try And Discard All The Shortcuts.

The Future Of Marketing Is Leadership