Dreamers Don't Have Special Genes. They Find

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.