When You Have Made As Many Mistakes

There Is No Value With Just One Restaurant Or With One Person. The Brand Has To Be Bigger Than The Person.

When You Meet Someone, Ask About What Hobby They Have, Not What They Do. People Always Ask Me About Cooking, But I Prefer To Talk About Tennis Or Boxing.

One Of The Things I've Found Now, Not Just For Television, But In The Restaurant, Is That You Have Many Anxious Chefs, Who Know How To Cook Twenty Recipes Really Well, But They Don't Have A Good Foundation For Other Things.

I Want To Teach [people] The Secret Of Great Visual Presentation. Your Stomach Sees The Food First, And I Want To Help Them Match Food Flavor Profiles With The Aesthetics Of Everything.

America Has Undergone A Total Food And Wine Revolution.