We've All Got To Do Everything We

Set Impossible Challenges. Then Catch Up With Them.

You Don't Have To Be One Of The Elders. You Don't Have To Be Well Known. You Just Have To Be Determined To Care About People. That's All It Takes.

We Have The Enormous Opportunity In Our Hands To Make A Positive Difference For Business, People, And The Planet.

You Shouldn’t Blindly Accept A Leader’s Advice. You’ve Got To Question Leaders On Occasion.

Too Many Companies Want Their Brands To Reflect Some Idealised, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust.