My Philosophy In Life Is That You

Your Brand Or Your Name Is Simply Your Reputation, You Have To Fight In Life To Protect That As It Means Everything. Nothing Is More Important.

Too Many Companies Want Their Brands To Reflect Some Idealised, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust.

Most People Assume That A Record Shop's Success Lies In Selling Records. In Fact, Virgin's Success Both In Mail Order And The Record Shops Lay In Skill At Buying Records.

You're Offering A Great Service. People Are Tuning In. So Continue To Find Great People, Continue To Do What You're Doing. And Do It Better Than Your Rivals. I Know That's Easier Said Than Done.

Create The Kind Of Workplace And Company Culture That Will Attract Great Talent. If You Hire Brilliant People, They Will Make Work Feel More Like Play.