To Launch A Business Means Successfully Solving

The Key Is To Set Realistic Customer Expectations, And Then Not To Just Meet Them, But To Exceed Them - Preferably In Unexpected And Helpful Ways.

And In The Process, We Have Come Up With Fuels - Algae-based Fuels, Isobutanol-based Fuels And Other Fuels - That We Think Will Power The Planes In The Future So That, You Know, By 2020 I Hope That Our Planes Will Be Powered On Fuels That Are Clean Fuels And Are Not Polluting The Environment So That We'll Have A Green Airline And An Airline That Actually Has Fuels That Will Be Hopefully Cheaper Than The Dirty Fuels Of The Past. So [we're] Doing Good And Also Turning A Profit At The Same Time.

To Get The Respect Of People, I Think You've Got To Roll Up Your Sleeves And Lead With Your People. The Absolute Key Is Treating Your People Well. Looking For The Best In Your People. Lots And Lots Of Praise, No Criticism.

The Brands That Will Thrive In The Coming Years Are The Ones That Have A Purpose Beyond Profit.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset.