We Must Satisfy Our Customers.

The Aim Proposed Here For Any Organization Is For Everybody To Gain - Stockholders, Employees, Suppliers, Customers, Community, The Environment - Over The Long Term.

If You Destroy The People Of A Company, You Do Not Have Much Left.

Transformation Is Not Automatic. It Must Be Learned; It Must Be Led.

Choice Of Aim Is Clearly A Matter Of Clarification Of Values, Especially On The Choice Between Possible Options.

Without Theory There Is Nothing To Modify Or Learn.