We Change Our Tools And Then Our

Advertising Is The Price You Pay For Unremakable Thinking.

On The Internet, Companies Are Scale Businesses, Characterized By High Fixed Costs And Relatively Low Variable Costs. You Can Be Two Sizes: You Can Be Big, Or You Can Be Small. It's Very Hard To Be Medium. A Lot Of Medium-sized Companies Had The Financing Rug Pulled Out From Under Them Before They Could Get Big.

Our Point Of View Is We Will Sell More If We Help People Make Purchasing Decisions.

For Every Leader In The Company, Not Just For Me, There Are Decisions That Can Be Made By Analysis. These Are The Best Kinds Of Decisions!

What's Dangerous Is Not To Evolve.