We Change Our Tools And Then Our

I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

I Think One Of The Things People Don't Understand Is We Can Build More Shareholder Value By Lowering Product Prices Than We Can By Trying To Raise Margins. It's A More Patient Approach, But We Think It Leads To A Stronger, Healthier Company. It Also Serves Customers Much, Much Better.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.