What's Dangerous Is Not To Evolve.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

Obsess About Customers, Not Competitors.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.

I Like To Be Counted On.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.